YouTube's 20th Birthday

To celebrate YouTube’s 20th birthday, we developed a brand identity which was rolled out across major global events in 2025 including Coachella, VidCon and Notting Hill Carnival. The concept was a birthday party, featuring a playful helium '20' balloon logo, the platform's most iconic videos, top creators and confetti inspired by retro UI elements, bringing two decades of culture, creativity, and community to life. 

With YouTube Creative Studio

ECD: David Bruno
Head of Design: Kieran Mistry
Creative Leads: Shannon Cripps & Adam Morton-Delaney
Designer: Tom Robinson, Will Alexander and Rūta Paškevičiūtė