I MADE THE DEADEST ADS

Thought
It was the finale week of reality show The Traitors, and excitement for the last episode was palpable. But for a show all about death, we wanted to look back at this season's eliminated contestants to whip up speculation about who might win.

Idea
We put together some in-memoriam billboards which marked the deaths of contestants through the series, with a couple of little clues about what *might* happen, hidden within them.

Concept, art direction, copy
With – BBC Creative