CUDDLY COMFORT FOOD

Insight
My anxiety is through the roof most of the time (nice one). But when I’m feeling rubbish, a plate of my favourite guilty pleasure food helps me feel a bit better. A slosh of gravy, a stack of hash browns on the side, a fish finger butty. I was chowing down on some of my favourites when it struck me that this warm and fuzzy feeling inside could be turned into a physical feeling outside, too.

Idea
I’ve turned my favourite comfort foods into comfy objects, literally. I’ve made a gravy blanket for hiding underneath, a hash brown cushion for relaxing, and I giant fish finger for spooning. Next time it’s all too much, you know where to find me.

Concept, art direction, photography
Making – Matilda Greenwood