I MADE MUSIC FANS FEEL BETTER ABOUT NOT GETTING A TICKET TO GLASTONBURY

Insight
Getting a ticket to Glastonbury isn’t easy. But the BBC’s coverage means you don’t have to visit Somerset to have a brilliant Glastonbury: you can watch and listen wherever you are in the country.

Idea
Our campaign showed how watching Glastonbury at home is just as fun as being there. For TV we remixed the sounds of home with music tracks: a ketchup squirt, a BBQ sizzle and a foot spa bubble. And for OOH we made at-home objects sound like the coolest artists you’ve never heard of. The 'we bring it to you' campaign rolled out across a broad scope of media, including a cheeky Times Square spot.

Concept, art direction, copy, 360
With – BBC Creative