KENTUCKY OWL BOURBON LAUNCH

Insight
Despite its connotations of dusty old blokes sipping it in dark sheds, bourbon was first created in an experimental way when its inventors used whatever they could get their hands on to make something as close to whiskey as they could get.

Idea
We brought bourbon back to its roots with a futuristic launch campaign focusing on its innovative origins, to make it stand out from the market.

Concept, art direction, copywriting
With – KesselsKramer