PENGUIN RANDOM HOUSE:
BOOKS MAKE US BETTER

Insight
Books are the ultimate educational object. When we read, we learn: books improve us. To talk about books improving their owners, we wanted to target people who needed improvement with a cheeky campaign for the Holidays.

Idea
We created Books Make us Batter, a campaign which leveraged how books are the perfect gift for friends and family during the holidays, with a cheeky angle of self-improvement for our loved ones.

Books Make Us Better included a book recommendation website, shareable social media GIFs, and a campaign in New York subway stations during the holidays.

Concept, art direction, copywriting
With – Anyways