PINTEREST'S HOME OF INSPIRATION

Insight
At Cannes Lions Festival of Creativity, Pinterest wanted to show how creatives can get inspired on their site. Our insight was that for one week only, Cannes is full of the most inspiring creative people on Earth – so they were the inspiration. All we had to do was hold up a mirror to Cannes attendees by getting them to come to our space, and they would be the ones to make our space inspirational.

Idea
We attracted inspirational creatives to our location on the beach and made a playground for them to get inspired in many different ways: through playing, dreaming, tasting and smelling. Our playground showed how Pinterest facilitates inspiration but, really, it's the creatives who make brilliant creativity happen.

Concept, art direction
Collaborators – Yinka Ilori, The Robin Collective, Gianluca Alla
With – Anyways