PATHETIC PENNANTS

Insight
A pennant is a fabric drape swapped by football captains before a big game as a mark of respect for each other and the occasion. But the World Cup in 2022 was anything but respectful. From human rights abuses to FIFA corruption, homosexuality not being legal and the rest, the hosting of the Qatar World Cup was a big, massive loss for football. This was the ugliest tournament the beautiful game had ever seen.

Idea
I had a dig at the hosting of the World Cup in Qatar with a series of alternative pennants, subverting conventional football chants and ideas into critical statements. 

Concept, art direction, design, copy