citizenM Global Launch

For the global launch of a new type of hotel shaking up the old-fashioned industry, we showed guests asleep, tired of tired hotels. 

Part of what makes citizenM different are the small rooms, so everything in them can be luxurious. So as an extension of the campaign we plastered our guests to the windows of new citizenM hotels around the world, so they looked squashed inside their rooms.

With KesselsKramer

ECD: Dave Bell
Creatives: Adam Morton-Delaney; Charlie Bowden
Designer: Adam Morton-Delaney; Cjay Newton